Brand identity is a collection of all brand elements that portray the right image of your business to your customers. At EvolutCo, we dive deep into understanding your brand’s essence through a series of analyses including brand analysis, stakeholder interviews, and competitor benchmarking to create a visual language that resonates with your audience and stands out in the marketplace.

Brand identity is a collection of all brand elements that portray the right image of your business to your customers. At EvolutCo, we dive deep into understanding your brand’s essence through a series of analyses including brand analysis, stakeholder interviews, and competitor benchmarking to create a visual language that resonates with your audience and stands out in the marketplace.

Our approach involves a well-thought-out process beginning with conceptualization where we hold brainstorming sessions to ideate logo concepts. This is followed by drafting multiple sketches, refining the chosen draft to perfection, and finally delivering the logo in various formats suitable for different uses, ensuring it aligns perfectly with your brand’s vision.

Absolutely! The process begins with extensive research to identify current color trends and study their psychological impacts. We then work on matching the colors with your brand’s values and emotions you wish to convey. The outcome is a carefully crafted primary and secondary color palette that will be used in various brand applications.

A graphic charter, also known as brand guidelines, is a comprehensive document that details the usage of various brand elements to ensure consistency across all platforms. At EvolutCo, we develop this blueprint through meticulous planning, including guidelines on logo usage, typography, color codes, imagery guidelines, and brand voice to facilitate a harmonized and impactful brand presentation.

For letterheads, we offer a bespoke layout design with strategically placed contact details and other essential elements, delivered in both printable and digital formats. In the case of business cards, we design a functional layout incorporating essential details, and even offer recommendations on card materials and finishes to enhance the design further.

Our initial step involves a comprehensive brand analysis where we review your current assets, market position, and customer perceptions. We engage key company stakeholders in interviews to understand the brand’s ethos and goals better. Furthermore, we undertake competitor benchmarking to identify unique opportunities for your brand to stand out.

Consistency is achieved through the development of a detailed graphic charter that serves as a guideline for using various brand elements uniformly across different platforms. This includes specifications for logo usage, typography, color codes, and imagery, ensuring a cohesive and harmonious brand presentation.

At EvolutCo, we believe in collaborative efforts. You can be as involved as you wish to be, right from the conceptualization phase, providing inputs during stakeholder interviews, to giving feedback on the drafts created during the logo creation and other design processes.

Post project completion, we are here to offer you continued support ensuring your brand identity remains consistent and effectively implemented across all platforms. You can always reach out for guidance or updates to your brand guidelines as your brand evolves.

Our approach is grounded in deep understanding and research. We take time to understand your brand’s current market position, its ethos, and the perceptions of your stakeholders and customers. The brand identity we craft is not just visually appealing but is strategically designed to resonate well with your target audience, thus ensuring a successful brand transformation journey.